About Suruca
A small London-based team handling admin work so business owners do not have to.
Suruca started in 2022 as a one-person operation working out of a shared desk near Brick Lane. The founder had spent several years inside small marketing agencies, watching directors lose entire afternoons to inbox management, invoice chasing and diary reshuffling — tasks that mattered but rarely needed a director's attention. The idea was straightforward: offer that admin capacity as a flexible service rather than a full-time hire.
Four years on, the company is a team of seven working across four areas of London, supporting small firms and independent professionals who need reliable support without adding to payroll. In that time we have taken on 370 completed jobs for 252 clients, and 81 of those clients have come back for a second piece of work. Growth has stayed deliberate — we added services only once we had the people to deliver them properly, which is why the company now offers eight distinct service lines rather than a long, thin list of add-ons.
What we set out to do
The mission is narrow on purpose: give small businesses and busy professionals in London back the hours lost to repetitive administrative work, at a price that makes sense next to hiring in-house. We are not trying to replace an operations department — we are trying to be the reliable extra pair of hands that answers the phone, keeps the calendar honest and gets correspondence out on time.
Looking ahead, the plan is steady rather than dramatic: keep the team small enough that clients deal with the same one or two people each time, and only add a ninth or tenth service once demand for it is already there. We would rather turn down work that does not fit our current skills than promise something we cannot deliver reliably.
How we work
- Plain communication. We tell clients what has been done, what is pending and what needs a decision from them — no jargon, no inflated status updates.
- Fixed scope, fixed price. Each job is quoted before it starts. If something changes the scope, we say so before doing extra work, not after invoicing it.
- Fast first response. New enquiries typically get a reply within an hour during business hours, so a request does not sit unread overnight.
- Confidentiality by default. Client documents, passwords and correspondence are handled under a standing confidentiality agreement, not an informal promise.
- Work stays with people, not software alone. Scheduling tools and shared inboxes support the work, but every task is checked by one of the seven team members before it goes out.
Experience across the work we take on
Since 2022 the team has handled inbox and calendar management, supplier correspondence, data entry, basic bookkeeping support, travel and meeting arrangements, customer enquiry handling, document formatting and light social media scheduling. Some clients use one of these services for a single project; others have a standing weekly arrangement that has run for over a year. Both models work within the same pricing structure, which is laid out in full on the pricing page rather than negotiated case by case.
Most of the people we work with are sole traders, small retail businesses and independent consultants based in and around London — the kind of business where one person is doing five jobs at once and admin is usually the one that slips. We are not set up for large corporate accounts with multi-department sign-off; we are built for founders and small teams who need something done correctly and do not have time to explain it twice.
Why the details matter
A missed email reply or a double-booked meeting rarely feels serious on its own, but they add up over a year into lost sales and strained supplier relationships. Our approach is to treat the small tasks with the same care as the larger ones: a supplier invoice gets logged the same day it arrives, a customer query gets a response within the hour it was promised, and a calendar change gets confirmed in writing rather than assumed. None of this requires new technology or a clever system — it requires someone paying attention, which is what the role is for.
The people behind the work
Rebecca
Client CoordinationHandles the first response to new enquiries and manages ongoing client accounts, including scheduling and scope confirmations before a job begins.
Daniel
Admin & Bookkeeping SupportManages invoice tracking, data entry and basic bookkeeping tasks for clients who need their records kept current without hiring an in-house bookkeeper.
Priya
Correspondence & SchedulingManages shared inboxes, replies to routine customer queries and keeps client calendars organised across meetings, calls and travel bookings.